Where do readers go to choose their next book

Hi indie-author friends,

I came across this very interesting article today that might influence our marketing efforts.

According to the article’s author, the survey respondents come from the US, Canada, Australia and European markets (although it’s not known in which proportion). It shows statistics on the most popular sources for reader inspiration:

1 – GoodReads

2 – book blogs

3 – friends

Surprising that Amazon and company rank below these. The author wasn’t able to tell me why the Country and Overall columns were all the same, and I wonder how results would differ for each market?

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